Benefits of a Gym Towel Service for Gym Owners

As a gym owner, it’s your job to provide the best service for your clients, and towel service is one of those extra perks that really can make a difference. Offering fresh and clean towels at your gym or fitness studio shows your members that you care about health, safety, hygiene, and a positive customer experience.

But towels cost money to buy and maintain. So how do you decide whether or not your gym should offer towel service? What is the cost-benefit analysis here?

GYM HYGIENE AND CLEANLINESS

One thing prospective gym goers consider before buying a membership, is a studio’s cleanliness. They look at restrooms, towels, locker rooms, and other parts of your facility.

Not providing gym towels could lead to lower standards of cleanliness, accidents on the floor, and decreased attendance if gym-goers forget to bring their own. If you are a gym trying to create value and set yourself apart from other gyms, offering gym towel service is a great place to start. 

THE COST OF GYM TOWEL SERVICE

Gyms and studios that have a successful towel program manage their cost by either charging extra for towel use or figuring the costs for towels and laundry into membership fees and their operating budget. 

For these gym owners, the cost of hygiene and cleanliness are worth paying a little extra for if you figure it into the cost of acquiring a customer with your extra services and perks.

SUSTAINABILITY FOR FITNESS STUDIOS

Many gyms think providing sanitizing wipes or paper towels are just as good as towel service. But these options contribute to landfill waste, extra trash in your facility, and can be a deterrent to prospective gym goers who expect a more sustainable option.

When you have a towel service program, your reusable and regularly laundered towels are easily dropped into a laundry hamper and can be bulk-washed - reducing both water and electricity. 

The best option is to use a professional laundry service that is sustainable and toxin-free. These services are done by professionals who are used to doing large amounts of laundry, ensuring they are cleaner than if washed in a regular washer, in addition to being sustainable and toxin free.

These days, many people are looking for businesses that offer green and offer sustainable solutions, so it benefits you to incorporate that into all levels of your facility.

A BETTER CUSTOMER EXPERIENCE

To sum it up, offering a gym towel service results in happier clients that are more likely to renew their memberships and refer friends.

People are forgetful and many times forget their own towels. This may cause lower attendance, resulting in lack of the results they wanted to see, and in the end, canceling their membership.

By providing clean, fresh towels and letting them know you are a sustainable, toxin-free gym, you show your clients that you support their goals, their personal health and hygiene, and the planet.

GYM TOWEL SERVICE CONSIDERATIONS

Before offering towel service at your fitness center, you will want to make sure you have a system to track them in addition to throwing away and replacing worn towels. Try setting up inventory counts by bundles or by weight.

To help better track inventory, it is common for gyms to hold keys, driver’s licenses, or gym cards as a means of a “deposit hold” for gym towels until they are returned.

You will also want to consider the best method for you to keep your towels clean and bacteria-free. This is where using a professional laundry service like OrangeBag can help! As a toxin-free, sustainable mobile laundry service in Los Angeles, we service both personal and commercial accounts. We know how to help you maintain inventory by sorting out the worn towels that need replacing. And with our eco-friendly washers, toxin-free detergent, and professional staff, your towels get cleaner, whiter, and stay bacteria-free.

Have your gym or fitness studio towels washed, folded, and delivered by OrangeBag! With our premium commercial service, you’ll be able to focus on what matters - your clients and running your gym.